THE DREAM DESIGN STUDIO®
Trusted By 1,000+ Beauty Businesses • 5+ Years Of Design Expertise • Premium Branding & Website Design • Strategic, Results-Driven Design • UK & International Clients
WHAT WE DO.
Branding and websites built to make beauty businesses impossible to scroll past.
NOVAÉ
SJ AESTHETICS
SIGNATURE SKIN
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NICKIES
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BOLAMU SPA
branding
From signature logo design to leaflets and everything in between, we offer a range of branding services to help your business look professional, feel cohesive, and truly reflect your vision.
websites
Thoughtfully designed websites created to showcase your business, connect with your dream clients, and sell your products or services in a way that feels true to your brand.
More than just design — we also offer bespoke printing for your marketing materials, helping bring your brand to life through professionally printed pieces made for your business.
meet the founder
Hi, I’m Felicity — founder of The Dream Design Studio. I’ve been lucky enough to work with thousands of businesses, helping bring their ideas to life through branding, websites, and design that feels beautiful, professional, and true to the people behind it.
As a female business owner myself, I know how much love and hard work goes into building something of your own — which is why I care so deeply about helping other women succeed. I mainly work with female-led beauty and training businesses, creating cohesive, polished brands that feel professional, considered, and something you’re genuinely proud to share.
Every recommendation I make is always with your business in mind, because I want you to leave with a brand that not only looks beautiful, but truly feels right for you too.
let's design your dream
TRUSTED BY 1,000+ BUSINESSES
Creating brands that feel premium, professional, and impossible to ignore.
5+ YEARS BUILDING BRANDS
Helping female-led beauty and training businesses grow confidently.
DESIGNED TO STAND OUT
Branding, websites, and print designed to help attract dream clients.
client love notes <3
I had such a wonderful experience working with Felicity on the branding for my business, Recevé. From start to finish, the whole process was smooth, enjoyable, and very collaborative. She was incredibly kind, patient, and attentive to every detail of the vision I had in mind.
Felicity truly brought the brand to life — even better than I imagined. The final identity feels so cohesive and thoughtful, and you can tell how much care went into every element. Communication was always clear, and she made the entire process feel exciting rather than overwhelming.
I am so happy I chose to work with her, and I will absolutely be returning in the future for packaging and other design work as my brand grows. If you are looking for a designer who is talented, professional, and genuinely lovely to work with, I could not recommend Felicity enough!
Zeta Okraku
Recevé
let's design your dream
I couldn’t recommend The Dream Design Studio enough! I reached out last minute needing a post created for my business, and it was completed in just two days. The service was amazing and speedy, and she was so patient with me when I needed to make a few changes.
She was incredibly kind and welcoming, and genuinely wanted to make sure I got the best result possible. Her calm and understanding approach made the whole experience a 10/10. I’ll definitely be recommending her and using her services again!
Anna Collins
Novaé
let's design your dream
Felicity is honestly the best! She always goes above and beyond to make sure you’re happy with your designs and files. I’ve worked with Felicity for around four years now, and I will only ever go to her for all my graphic design needs. She truly brings your ideas to life, and I honestly couldn’t recommend her enough.
Horizon Layne
Vanity Blinkz
let's design your dream
I have had all of my branding done with The Dream Design Studio, and I LOVE it so much. The whole process has been so easy, from booking in to making any changes or adding anything I wanted (which is hardly ever). Felicity is so lovely to work with, and I recommend The Dream Design Studio to all my fellow beauticians and students looking for design work.
Ellie Booth
By El Booth
let's design your dream
The absolute best — I wouldn’t want to work with anyone else. Felicity does all of the branding for my lash brand, Izzalash, and I’m so glad I found her. She goes above and beyond every single time and is always so professional and friendly, which unfortunately isn’t always the case with designers.
You genuinely feel like she wants to create the best for you and make sure you’re 100% happy with everything. The sweetest person and absolutely incredible at what she does. 10/10 experience.
Bella Wilson
Izzalash
enquire
Fill out the enquiry form with as much information as possible about your business, ideas, and what you’re looking for. We aim to respond to all enquiries within 48 working hours.
let's chat
Once we’ve discussed your project and vision, availability will be confirmed and your booking can be secured. A deposit/payment will then be due to officially reserve your space.
design day
On your booking date, you’ll receive your first design concepts to view and provide feedback on. Then, we’ll work together to make any amendments and bring your vision to life.
more than just pretty design
Your business deserves more than just something pretty. I create branding and design that feels beautiful, professional, and genuinely you — helping you show up confidently and stand out for all the right reasons.
Created by a female business owner, for women building dream businesses
Trusted by 1000s of businesses worldwide
Specialising in beauty & training businesses for over 5 years
Honest advice and a supportive experience from start to finish
dream brands brought to life
HOW IT WORKS.
No guesswork, no grey areas. Here's exactly how we take your brand from enquiry to launch.
Step 1 — Enquire & Secure
You tell us about your project, and we get back to you with a confirmed start date and an estimated turnaround time. Once you're happy, your spot is secured with payment and locked into the schedule.
Step 2 — Discover
You're sent your in-depth consultation form, designed to give us a real deep dive into your business, your clients, and exactly where your current brand is falling short of where it needs to be.
Step 3 — Brand Direction
We create bespoke mood boards and reference points to establish the creative direction for your brand. Once everything is approved, we'll have a clear plan for your branding.
Step 4 — Design & Launch
Your brand identity and website are brought to life — bold, premium, and unmistakably yours — and once everything's approved, you walk away with all the files and guidance you need to use it with confidence.
"I had such a wonderful experience working with Felicity on my branding. From start to finish, the process was smooth, enjoyable and collaborative. She brought my vision to life perfectly, creating a brand identity that feels cohesive, thoughtful and premium. You can tell how much care goes into every detail. I couldn't recommend Felicity enough!"
RECEVÉ
"Felicity is honestly the best! Always goes above and beyond to make sure you're happy with your designs and files. I've worked with Felicity for around 4 years now and will only ever go to her for all my graphic design needs! She literally brings your ideas to life — I honestly couldn't recommend her enough."
VANITY BLINKZ
"I found Felicity's page about 3 years ago on Instagram and she's been my go-to designer ever since. She's created two brand packages, branding for my MUA business and my boyfriend's security business, and every project has been amazing. She's professional, talented, always delivers on time and makes sure everything is exactly how I want it."
PJ MCI
MEET YOUR NEW DESIGNER.
I'm Felicity, the designer behind The Dream Design Studio. In 5 years and thousands of projects with beauty and training businesses, I've learned exactly what makes a brand convert — and what just looks nice and does nothing. Based on the South Coast of England, I'd love to help you build yours.
Felicity